£2m target for Foundry’s new boss

A West Bromwich foundry has set its sights on increasing sales to £2m over the next 18 months after appointing a new managing director.


Gina Steventon has taken the helm at Aluminium Products Ltd (ALPRO), a specialist in sand and gravity die casting which has produced decorative lighting for Canary Wharf, retro seating for Selfridges, and large tooling for automotive and aerospace clients.

She has replaced Mike Laker, who will remain as a consultant director.

“This is a very exciting time for the business and I’m extremely proud to have been appointed to lead the next stage of its development,” Steventon said.

“There are substantial export opportunities we can take advantage of and we are seeing a significant increase in enquiries from our core markets. With what we’ve got in the pipeline – combined with the launch of the new website – we’re confident we can hit £2m by the end of 2016.”

ALPRO was founded in 1937 and has been located at its current site in Haines Street since 1945. It employs 37 staff.

Steventon added: “Growing the business is a major aim and we’ll definitely need more people as we expand.

“However, this will mean meeting the skills challenge head on, trying to entice more apprentices into the foundry sector and working with education providers to develop specialist training courses.”

Pictured: Mike Laker and Gina Steventon

Source: InsiderNews