Liberty Trillion, owned by parent company Liberty House, has just launched a range of bicycles that are being manufactured in the Midlands.
International steel manufacturer Liberty House has saved almost 2,000 jobs in the West Midlands in recent years. Liberty House was founded in 1992 by Sanjeev Gupta who started working life trading bicycles in Turkey for his father’s company before going on to study at Cambridge University.
Over the last 18 months Liberty House has invested more than £500m in UK steel and engineering assets as part of its Greensteel initiative, which utilises renewable energy for production.
At the end of 2015 Liberty House rescued a number of the Caparo businesses in the Midlands in two deals that saved almost 1,000 jobs. Caparo Industries called in administrators in October 2015 after being hit by a weakening steel market.
Liberty House acquired Trillion in 2016 and the launch of Liberty Trillion Cycles is not only personally significant for executive chairman Mr Gupta but he hopes symbolizes a renaissance for British manufacturing.
Liberty Trillion will make its new range of commuter, mountain and road bikes in the Midlands, with the designing of the frames and the cutting and welding of the tubing taking place at a facility in Leamington Spa, before the finished frames are handed over to be painted in Birmingham. Final assembly will take place in Leamington Spa.
The new Trillion range includes a single speed urban bike, a mountain bike, a titanium road bike, and two frames made for road and gravel riding. Carbon has been mentioned as a material that the brand could potentially move into as early as next year but steel is where its original expertise lies.
Liberty Trillion prides itself in the fact that all of its frames are being hand-built in the UK using only high quality components. It is offering a wide choice of parts so that its bikes can be customized for the individual.
Initially the company will be selling the bikes via its website, offering an online builder system. The customer starts by choosing the frameset and can then build the bike according to budget and requirements.
The company sees the launch of its new bicycle range as a step forward in its ambition to bring home to the UK the manufacturing of high-value products that has largely shifted overseas over the last 40 years.
The launch of the bike range coincides with this month’s 25th anniversary of Liberty’s launch. The bike range was launched at this month’s London Bike Show and they are now available to buy.