Masterplan for West Bromwich town centre regeneration moves forward

Ambitious plans to regenerate and revitalise West Bromwich town centre are moving forward.

Sandwell Council’s regeneration team has appointed Savills to support them in drawing up a Masterplan for the town centre.

Regeneration bosses hope that the plan will act as a catalyst for on-going and new regeneration schemes for the town – unlocking further investment and opportunities to boost the town’s future economic growth.

The Masterplan will build on the Towns Investment Plan for West Bromwich, which has already been drawn up by the council in response to the Government’s Towns Fund programme, with the council bidding for £25 million to help reinvigorate the town.

The priorities for West Bromwich are: to reinvigorate the town centre; unlock land to aid regeneration; support good quality jobs and stimulate Covid-19 recovery.

The council has already submitted its Towns Investment Plan to Government with a decision on funding expected shortly.

It is already working with a number of partners including the West Midlands Combined Authority to bring forward various sites for future regeneration – for example the multi-storey car park in Bull Street – which is being demolished.

The Masterplan will see the council’s regeneration team working closely with key partners and stakeholders including the Towns Investment Board.

A series of events for partners and stakeholders is also being planned to help shape the new plan.

Councillor Danny Millard, Sandwell’s cabinet member for economic growth, said: “The Towns Fund offers us a unique opportunity to revitalise the town centre.

“But we need to make sure that investment directly benefits local residents, by improving their employment skills; and local businesses, by providing new opportunities for long-term economic growth and prosperity.

“We’re also focusing on the revitalising the high street area, where much of the town’s retail offer is tired and outdated, we need to create a safe and welcoming town centre with a modern mix of housing, retail and employment.

“Our Masterplan will provide a clear vision and the direction for our regeneration plans. This is vital to unlock and attract the significant investment needed to ensure growth and a prosperous future.

Councillor Maria Crompton, Sandwell Council’s deputy leader, added: “The Masterplan will help us to deliver a significant and positive boost to the town in these challenging times. It demonstrates our on-going commitment to working closely with residents, businesses and all our other partners to bring about the change needed to help West Bromwich prosper now and in the future – for everyone’s benefit.”

Danny Collins, director of economics at Savills, said: “West Bromwich has fantastic assets, from great connectivity to Birmingham and the wider region, a strong sense of place and community, and significant areas of development potential.

“We’re looking forward to supporting Sandwell Council to develop a vision and plan that will set the ambitions for the town, and attract inward investment, building on the Town Investment Plan, and deliver major economic growth to this area.”

The Masterplan should be completed by mid-summer 2021.